Tow Truck: The most recent category to be struck by electrification is pick-up trucks. Although electric companies, including Tesla and Rivian, have been electrifying for many years, major car manufacturers have decided to go into the field before it gets too late. Since the two decided to enter the electric pickup truck, Tesla and Rivian battle has proceeded. The two approached the section differently and kind of relaxed into their spaces. Now that Ford develops its own electric powertrain for the F-150, things might become even more exciting. I’ve mentioned five possibilities which could or could not be hypothetical.
Tow Truck: FORD VS. TESLA
For over four decades Ford has dominated the truck segment and is the indisputable leader in this region. Enterprises like GM and Ram have tried their best to win the Blue Oval, but they’ve come up short. In the case of electric trucks, however, such superiority is impossible.
Tesla is the first name that comes to mind when you think about electric vehicles.
When Tesla announced his plans to build an electric truck, he announced a war. But I don’t think that the major car manufacturers, particularly Ford, took action right away.
Tesla revealed that it can tow up to 300,000 pounds for a pickup truck under $50,000. This isn’t a form. This is not. It will be impossible for Ford to keep up irrespective of its reputation with these credentials. Tesla was a leader in EVs, and even in the case of pickup trucks would retain this role. As opposed to Ford, which only has six different combustion motors for the F-150, Tesla has also been providing 100% of electric powertrains. It is thus surprising that in electric drives, Ford doesn’t have the experience of Tesla.
The Blue Oval is currently spending millions of USD on research and development. When volume production starts, it will not be able to contain costs.
Tow Truck: TESLA VS RIVIAN
In literally every EV piece I have talked about this angle, even remotely mentioning Tesla, Rivian and both. In the beginning, they both have remained out of their way, which is quite an intelligent move. Tesla focuses on increased towing capacity, reasonable costs, etc. On the one hand.
As I mentioned before, the Tesla truck is starting to retail below $50,000 and is allegedly able to tow 300,000 pounds, which is ten times more than the so-called Super Duty fuel-efficient trucks which are available now.
This is a product of some amazing torque figures it’s going to be a “futuristic like a cyberpunk” and different from anything else on the market. So, I think we look at a quirky concept that is going to be the most attention-seeking. Tesla has trillions of more real-world data than the Rivian infant measures in the same department, even in terms of autonomy.
Rivian concentrated on success and lifestyle, on the other hand. Rivian took the world by the storm when it revealed that it would be 400 miles away and would be able to zoom in three seconds from a standstill to 60 mph. You know where to look if you’re excited by pace. The capacity of towing and payloads for the Tesla truck, however, amounts to 11,000 pounds from 1,760 pounds, respectively.
Nonetheless, Rivian provides attractive features such as a controllable air suspension capable of upgrading the R1 T by pressing a button from 7.9 to 14.2 inches, a 15.6-inch dashboard touchscreen panel, a 12.3-inch instrument cluster and autonomy for Level 3, to name a few.
The Rivian R1T is expected to start at $35,000-$40,000 more than the Tesla pickup truck.
I would prefer the Rivian R1T over the Tesla truck if I were on the hunt for an electric truck and had the moolah. To everyone, though, his own. Therefore, it all goes back to the same thing that Rivian and Tesla have proven to be distinct and coexist with their client bases.
Tow Truck: RIVIAN VS FORD
It’s fun now. I’m going to begin by announcing that Ford poured $500 million into R&D in Rivian. Do you agree that Ford is financially stable? How is Ford going to benefit from this? Will it be returned on investment from the start-up at the end of a timeline, or will Ford qualify for using the Rivian powertrain in its trucks? Too many things and priorities are here. In the case of the GM, there might also have been a fourth contestant. But at the last minute, the American company decided not to invest in Rivian, which at that time seemed intelligent but didn’t leave anywhere.
We know that GM has an electric truck in production.
In the previous example Rivian made a case for himself, so let’s see what Ford brings to the table when he pitches at Rivian.
When you think about pickup trucks,’ Ford’ might be an intimidating term. But it’s a different ballgame when you talk about electric trucks. A Ford F-150 has just been discovered and looks similar to the F-150 model. Electric powertrain. The bodywork might have only been for testing purposes, but at this stage it’s secondary. Rivian has the truck ready for assembly, and Ford remains in progress. To order to avoid giving the latter the first-mover advantage, Blue Oval must launch a car next to the Rivian. I smell a conspiracy in Ford’s success that leads us to…
FORD PROCURES RIVIAN AND TAKES ON TESLA
Every competitor in this war has the advantage of not having others. Ford’s got money, the technology is Rivian’s, but Tesla has both.
So why not cooperate and take Musk out of the picture? I said that in some ways, Tesla and Rivian decided to co-exist, but that does not mean that they are not threatened. If I were to use the’ Suits’ metaphor, Harvey Specter and Mike Ross worked together to take on William Sutter even though they thought they weren’t part of it as a team. Everybody knows that Harvey was investing and was always together in Mike Ross.
Harvey is Ford, Mike is Rivian and Sutter is Tesla. Do you connect the dots? And I’m sure Tesla would be the sole survivor if Rivian was to function alone and if it comes to a duel. It, therefore, is a win-win for both Rivian and Ford, to launch Musk in their own game.
Clearly, Ford profits from this huge Rivian project, but how? It will, but not necessarily, if you assume the powertrain will be shared. The companies have announced that Rivian’s skateboard design will have a love child. This is not, however, the F-150, and its production has not yet begun. There’s sure to be something different because Ford won’t risk his potential electric truck by waiting for them to create a vehicle in the future together.
On the other hand, Ford will invest 11 billion dollars to build up its portfolio of electricity. This means that $500 million is not a significant investment for the company. So, who says Ford could not at some stage acquire Rivian to remain the reigning, uncontested segment champion?
RIVIAN AND TESLA PlAN TO TAKE OUT FORD
An extremely unlikely scenario, but this war drama will come to a perfect end. Have a cursory reading and you’ll see that the market cap of Tesla is about $1 billion above the $40.5 billion of Ford. The deficit in 2017 was $3 trillion, indicating that Ford fills the gap. Tesla is in deep sh*t when it succeeds in delivering the electric truck at a reasonable rate.
Because Musk is the impulsive, passionate man, it takes no genius to figure out that he can partner with Rivian to get Ford out. As I have already mentioned, the two will market their trucks at various price points to prevent a price dispute, but Ford is present across all the price brackets. Ford also has a dedicated truck fan base, which even in electric trucks would play a major role.
So, it may not after all be the worst idea in the world to take Ford out with Rivian and Tesla. Note, this might be actual espionage and Rivian is no here Mike Ross.
When the dust drops, who do you think is going to be the winner? Think hard and let us know your thoughts in the following comment section.